The All Blacks have a new poster … which includes player DNA!
“This year we wanted to do something different to reflect the depth of support All Blacks fans give to their team – hence the limited release of the ‘Bonded by Blood’ poster,” Waugh said.
“adidas believes rugby is an essential part of New Zealand’s DNA and we wanted to show how the players and their supporters are inextricably linked – how supporting the All Blacks is in our blood,” Waugh added.
Found via Dave Barry’s Blog.
Update: I almost forgot! Dave Barry’s blog is also where I found this very instructional video on what to do if you are mugged. It is especially helpful because of the aerobics instructors miming out what you should say. It’s called “Deltoid Muscle Trouble“. You need audio.